It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

- Bill Bernbach on communication -

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes. I abhor advertising that is blatant, dull or dishonest. Agencies which transgress this principle are not widely respected.

- David Ogilvy on ethics in advertising -
Remove Ears

Remove Ears

I’ve heard of some pretty out there requests over the last few years but some…

The Marmalade

The Marmalade

This German creative effects agency, The Marmalade produces some stunning high speed film effects showing…

Insanity: doing the same thing over and over again and expecting different results.

- Albert Einstein on insanity -

A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.

- Bill Bernbach on advertising bad products -
Cancer Killer

Cancer Killer

Would you believe that there is a virus that kills cancer, that has very mild side effect and is cheap to produce? Not yet tested in humans, but it’s sitting in a fridge in Sweden waiting for just that chance.

Tung Chung

I’ve been in Hong Kong for almost a year now and have seen the vast…

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

- David Ogilvy on lies in advertising -

HR by Salesforce

Salesforce.com puts an interesting spin on social employee performance management, complete with game mechanics and…

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

- David Ogilvy on overuse of research -

Too many ads that try not to go over the reader’s head end up beneath his notice.

- Leo Burnett on dumbing down -

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

- Leo Burnett on writing ads -

Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.

- David Ogilvy on political advertising -