Point of View

David Droga

David Droga on Advertising

Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If … More

David Ogilvy

David Ogilvy on overuse of research

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for … More

Recent posts

Sagmeister on storytelling

You are not a storyteller - Stefan Sagmeister @ FITC from FITC on Vimeo. People who actually tell stories, meaning people who write novels and make feature films, don’t see … More

David Droga on Advertising

Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If … More

Bill Bernbach on communication

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned … More