social business
I used to spend a lot of time talking about and thinking about social media. A while back i stopped thinking about ‘social media’, it’s the kind of conversation that ‘social media gurus’ like to have and it typically descends into zealotry about platform and “do’s” and “don’t's”. those conversations lead you down the rabbit hole of tools and tactics in absentia of strategy or business.
Don’t get me wrong, I still talk social, but it’s about social business, or socialising the enterprise as john bell calls it. I’ve been lucky enough to work with a brilliant team of people who have taught me volumes. It also helps to have access to some of the largest brands in the world to work with as well.
What i write here will be a little bit of what i’ve learnt along the way but also
other stuff
i’m a mad keen motorcyclist and a bit of a leftie so you’ll get the odd sprinkling of ‘what i did on the weekend’, funny stuff and other op-eds.
disclosure and disclaimer
In my day job I represent a portfolio of clients and in case it needs to be said I will not speak ill of them but at the same time I won’t evangelise them haphazardly either.
This blog is my space for my thoughts, so it represents my views only, not Ogilvy’s or any of my clients. I do contribute to the ogilvy blog located here: http://www.asiadigitalmap.com
