a sydney based digital strategist

much of what i write here comes from my genuine passion about all things written and an addiction to news and current affairs.  i am a former pr flack and further in the past a former infrastructure architect (the i.t kind).

on social media

i think the rise of social media is an extremely important milestone in publishing history. it is changing the way we communicate, and as businesses and individuals we need to understand and adapt to it. however, i find myself often running contrary to some social media types (often the self proclaimed experts) because for one reason or another they over-hype it. the problem with over-hype is that you set the bar so high the technology cannot deliver, it loses credibility and as soon as people hear “social media” they groan. if we are real about it, we can do some really cool stuff.

so if i come across as anti-social media, i’m not, i’m anti-over-hype.

but more importantly…

i’m a son, a brother, a friend, an occasional writer, motorcyclist and scuba diver. 

disclosure and disclaimer

i am digital strategist in ogilvy’s 360 digital influence group. obviously we represent clients and in case it needs to be said, i won’t speak ill of any of them. but i won’t speak well of them for fear or favour either.

this blog represents my views only, ogilvy or any of my clients here. i do contribute to howorth and ogilvy blogs located here: http://www.asiadigitalmap.com

contact me

twitter: @j4jonathan

email: blog$jonathannguyen.net

replace $ with @!