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dancing in the street: t-mobile flashmob

By on January 22, 2009 in advertising

another well executed, smart, funny, and creative ad that happened to get viral.

somebody shook up a great big can of awesome sauce and busted it out here!

thanks to my colleague kate for this one.

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  • http://thoughts-on-everything.blogspot.com Emily

    FABULOUS one.

    Liverpool Street Station seems to have been designed for flash mobbing and music videos… I saw one there once but have no idea what it was for. Half the station suddenly froze for about 5 minutes. Very odd.

    In my humble opinion this one works so well because it is fun, authentic (it doesn't pretend to be anything other than what it is) and relevant (the audience is messaging their mates – phoning and sending picture messages).

    Spot on TMo

  • http://thoughts-on-everything.blogspot.com Emily

    FABULOUS one.

    Liverpool Street Station seems to have been designed for flash mobbing and music videos… I saw one there once but have no idea what it was for. Half the station suddenly froze for about 5 minutes. Very odd.

    In my humble opinion this one works so well because it is fun, authentic (it doesn't pretend to be anything other than what it is) and relevant (the audience is messaging their mates – phoning and sending picture messages).

    Spot on TMo