My client wants me to increase their Facebook fans by 40 per cent next year but are going to invest the same amount into Facebook as they did this year. How do I tell them that this is not a realistic KPI? This is a question I get asked often. My answer typically is: Tell [...]
It may well be the thing that makes the Jetson-esque floating cars a reality. Check out the video to see it in action.
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I'm a strategy guy at Ogilvy in our APAC regional office in Hong Kong by day, foodie and blogger by night, motorcyclist, diver and traveller always.
