September 3, 2010

crazy parkour slash soccer ad for ea games

here’s an awesome ad for fifa street 3. it’s kinda a mix between parkour and soccer. shot raw, and is truly entertaining to watch, with only a small plug at the end for the product. if i was a soccer fan, i’d definitely be up for some street soccer mayhem!


Réinvente ton jeu
Uploaded by ElectronicArts. – Basketball, baseball, pro wrestling and more sports videos.

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opulence, i has it

not a bad ad. i’d not heard of directtv before. check out the art on the walls, the minature giraffe and the dogs playing poker. not sure if it will go viral but it’s looking good, and the stats have just jumped in the last 30 minutes from 300 to 2,500.

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johnnie walker… another great ad

another great example of good story telling and getting viewers to view a six minute ad. via mumbrella.

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the mini clubman, how virals should be done

here’s another example of how virals should be done.

via: http://nguyenduong.tumblr.com/

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dancing in the street: t-mobile flashmob

another well executed, smart, funny, and creative ad that happened to get viral.

somebody shook up a great big can of awesome sauce and busted it out here!

thanks to my colleague kate for this one.

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a good viral video: asics

this video is simply brilliant. reasons why i think it works:

  • it tells a story
  • it does so in a very personal way;
  • it’s not trying to flog a product to me;
  • the visuals are interesting and appropriate and
  • it’s not trying to be a viral video.

compare it to another shoe company who gets a massive fail

thanks to @mspecht for tweeting about the blog council post

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lame viral video – nike

this is what happens when a well funded brand sits down and says “let’s make a viral video”. you would think that it would work, it contains a celeb – taylor momsen of gossip girl fame – fancy running shoes and parkour. the acting is bad and it’s shot to look handycam when it isn’t at all. zero authenticity.

would benefit from a smaller budget.

make up your own mind though.

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john lennon back from the dead to promote olpc

this ad uses john’s digitally manipulated voice and likeness to promote the “one laptop per child program“.

no doubt it’s a worthy cause but anyone else think that it’s a little weird to use dead celebrities?

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ge coal greenwash

how do you make an unsustainable energy source sexy again? advertise of course! does this ad remind anyone of a particular scene in zoolander?

no supermodels were harmed during the making of this commercial.

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finally, a funny ad from coca-cola amatil

it’s taken a while but seems like my old employer has come up with a smart commercial. now pay attention, it’s not the first commercial, which is passable but not great. the second commercial when they received complaints for the first one is the funny one. mother is an energy drink marketed by the coca-cola company.

incidentally htfu people!

the original banned ad

the one they made after the banned one

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