This is an example of a billboard I saw at a train station in Sydney. They’ve dutifully included the QR code in a location that’s too low to actually shoot unless you jump onto the train tracks. It’s also too small for the phone’s camera to recognise.
i love this commercial. it’s a great creative concept, well executed. i’m not sure if it’ll sell more volkswagens but it’s definitely talkable, memorable and most importantly shareable! 9 million views and still counting.
here’s an awesome ad for fifa street 3. it’s kinda a mix between parkour and soccer. shot raw, and is truly entertaining to watch, with only a small plug at the end for the product. if i was a soccer fan, i’d definitely be up for some street soccer mayhem! Réinvente ton jeu Uploaded by [...]
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I'm a strategy guy at Ogilvy in our APAC regional office in Hong Kong by day, foodie and blogger by night, motorcyclist, diver and traveller always.
