Jonathan Nguyen » advertising

When QR codes are not used properly

Jonathan Nguyen — Sat, 31 Dec 2011 08:08:31 +0000

This is an example of a billboard I saw at a train station in Sydney. They’ve dutifully included the QR code in a location that’s too low to actually shoot unless you jump onto the train tracks. It’s also too small for the phone’s camera to recognise.

volkswagen tvc: the force

Jonathan Nguyen — Sat, 05 Feb 2011 10:54:31 +0000

i love this commercial. it’s a great creative concept, well executed. i’m not sure if it’ll sell more volkswagens but it’s definitely talkable, memorable and most importantly shareable! 9 million views and still counting.

crazy parkour slash soccer ad for ea games

Jonathan Nguyen — Tue, 27 Jul 2010 04:42:07 +0000

here’s an awesome ad for fifa street 3. it’s kinda a mix between parkour and soccer. shot raw, and is truly entertaining to watch, with only a small plug at the end for the product. if i was a soccer fan, i’d definitely be up for some street soccer mayhem!

Réinvente ton jeu
Uploaded by ElectronicArts. – Basketball, baseball, pro wrestling and more sports videos.

opulence, i has it

Jonathan Nguyen — Fri, 23 Jul 2010 05:12:54 +0000

not a bad ad. i’d not heard of directtv before. check out the art on the walls, the minature giraffe and the dogs playing poker. not sure if it will go viral but it’s looking good, and the stats have just jumped in the last 30 minutes from 300 to 2,500.

johnnie walker… another great ad

Jonathan Nguyen — Thu, 17 Sep 2009 07:50:31 +0000

another great example of good story telling and getting viewers to view a six minute ad. via mumbrella.

the mini clubman, how virals should be done

Jonathan Nguyen — Mon, 13 Apr 2009 07:24:34 +0000

here’s another example of how virals should be done.

via: http://nguyenduong.tumblr.com/

dancing in the street: t-mobile flashmob

Jonathan Nguyen — Thu, 22 Jan 2009 03:52:45 +0000

another well executed, smart, funny, and creative ad that happened to get viral.

somebody shook up a great big can of awesome sauce and busted it out here!

thanks to my colleague kate for this one.

a good viral video: asics

Jonathan Nguyen — Tue, 20 Jan 2009 03:35:07 +0000

this video is simply brilliant. reasons why i think it works:

it tells a story
it does so in a very personal way;
it’s not trying to flog a product to me;
the visuals are interesting and appropriate and
it’s not trying to be a viral video.

compare it to another shoe company who gets a massive fail

thanks to @mspecht for tweeting about the blog council post

lame viral video – nike

Jonathan Nguyen — Thu, 15 Jan 2009 22:56:49 +0000

this is what happens when a well funded brand sits down and says “let’s make a viral video”. you would think that it would work, it contains a celeb – taylor momsen of gossip girl fame – fancy running shoes and parkour. the acting is bad and it’s shot to look handycam when it isn’t at all. zero authenticity.

would benefit from a smaller budget.

make up your own mind though.

john lennon back from the dead to promote olpc

Jonathan Nguyen — Mon, 05 Jan 2009 04:05:41 +0000

this ad uses john’s digitally manipulated voice and likeness to promote the “one laptop per child program“.

no doubt it’s a worthy cause but anyone else think that it’s a little weird to use dead celebrities?