You are here: Home > social media
Archive | social media RSS feed for this section

My client wants me to increase their Facebook fans by 40 per cent next year

By on January 10, 2012 in social media

My client wants me to increase their Facebook fans by 40 per cent next year but are going to invest the same amount into Facebook as they did this year. How do I tell them that this is not a realistic KPI? This is a question I get asked often. My answer typically is: Tell [...]

Read full story • Comments { 2 }

Five reasons why the number of Facebook fans and Twitter followers matter

By on January 4, 2012 in social media

Okay so in my previous post I contradicted “conventional wisdom” or at least one of the so-called “rules” of social media. Who’s heard of this one? It’s not the quantity of fans that matter, it’s the number of engaged fans That’s nice. It really is lovely. It sounds good. It absolves the social media guru [...]

Read full story • Comments { 0 }

Why is measuring social media ROI so difficult?

By on January 2, 2012 in social media

One of the reasons measuring social media is difficult because most of the time marketers / PRs / AND AGENCY TEAMS don’t set the objectives properly, and usually that’s because they don’t understand the problem and jump straight to metrics / numbers / charts. In fact, I’ve seen some blog posts recently expounding the do’s [...]

Read full story • Comments { 3 }