first up, happy new year! it was a much needed break but i’ve had to hit the ground running it’s been one helluva start with work extremely busy.

over my break i consumed a lot of media but didn’t do much contribution. i did a lot of thinking and introspection and have come to a resolution: spend less time commenting on other people’s campaigns.

i noticed that this particular industry is particularly fond of critiquing and sledging other people’s work, campaigns, and sometimes it even gets personal. i’ve been guilty of doing it on more than one occasion. i don’t know what drives it, whether it’s competitiveness, insecurity or schadenfreude but it’s rife through the industry. anyway, it’s going to stop coming from me.

social media and marketing campaigns are difficult. unlike my old profession, there are often no right or wrong answers. especially now when we’re all still trying to work it out what works and what doesn’t. i’ve worked on a lot of social media campaigns and it’s damn hard to get right.

so no more critiquing from me. i think teddy roosevelt said it best:

It’s not the critic who counts, not the man who points out how the strong man stumbled, or when the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worth cause; who at the best, knows in the end the triumph of high achievement; and who at the worst if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory or defeat.