confession: i haven’t used the yellowpages in years. at least the yellow book anyway. everything’s online. why let my fingers do the walking when i can let them do the tap tap tap dancing?
well it occurred to me that a pure online strategy for the yellow pages wouldn’t work. what if the electricity was out? of course you could always call directory assistance but i don’t know about you but i have voip. no electricity, no modem. no modem, no voip. mobile phone? what if it was flat?
now whoever the creative agency for yellow pages is, you’ve just got freebie for one of your clever tvcs.
About Jonathan Nguyen
Don't they? I think they do. Go to Yellow Pages Online and just search for “electrician”, choose your state and hit the search button. You shall see a lot of results which basically means that electricians DO advertise in Yellow Pages.
Hehehe, but no one spotted the most fundamental flaw in my argument! No phone? No calling the electrician!