One of the reasons measuring social media is difficult because most of the time marketers / PRs / AND AGENCY TEAMS don’t set the objectives properly, and usually that’s because they don’t understand the problem and jump straight to metrics / numbers / charts. In fact, I’ve seen some blog posts recently expounding the do’s [...]
This is an example of a billboard I saw at a train station in Sydney. They’ve dutifully included the QR code in a location that’s too low to actually shoot unless you jump onto the train tracks. It’s also too small for the phone’s camera to recognise.
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I'm a strategy guy at Ogilvy in our APAC regional office in Hong Kong by day, foodie and blogger by night, motorcyclist, diver and traveller always.
