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why is social media important?

By on May 18, 2008 in social media

the evolution of media every so often there is a quantum leap in technology. changes that are more than just a step change or an improvement. these changes are considered disruptive changes. they are changes that initially look like the poor younger cousin of the dominant technology, but rapidly overtake and eclipse the established technology. [...]

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what’s the buzz?

By on May 11, 2008 in social media

social media lends itself to some very useful applications. in the old days when pr’s wanted to get a feel for public sentiment, they had to go out and do surveys and ask alot of questions. nowadays with social media, there are a number of tools that let you simply search for terms that people [...]

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