One of the reasons measuring social media is difficult because most of the time marketers / PRs / AND AGENCY TEAMS don’t set the objectives properly, and usually that’s because they don’t understand the problem and jump straight to metrics / numbers / charts. In fact, I’ve seen some blog posts recently expounding the do’s [...]
This is an example of a billboard I saw at a train station in Sydney. They’ve dutifully included the QR code in a location that’s too low to actually shoot unless you jump onto the train tracks. It’s also too small for the phone’s camera to recognise.
Hat tip to: @dorealau for this golden nugget The news is public now, so I figured I should announce it on my blog. I was offered a fantastic opportunity to relocate to Hong Kong to work with the 360 Digital Influence regional team and I accepted! I fell in love with Hong Kong pretty much the [...]
lucky i’m not a podiatrist because they’d have no feet! well you know what i mean. agency land is this frenetic ebb and flow of fast and slow. lately it’s been fast, extremely fast. the thirst for social media still grows unabated. clients are getting more sophisticated with their needs and it has meant that [...]
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I'm a strategy guy at Ogilvy in our APAC regional office in Hong Kong by day, foodie and blogger by night, motorcyclist, diver and traveller always.
