September 9, 2010

bad apple. bad apple. bad apple


i must say i am really disappointed in the new “i’m a pc” tvc by apple. i think the hubris has set in at one infinte loop.

apple you were original once. resorting to vista bashing again? how much do you spend on advertising? how many time did you use the word “beautiful” mr jobs to describe the new mac products in your last keynote? has apple now believed its own hype machine to the point where it is now simply just beautiful?

microsoft’s “i’m a pc” ad was a clever response, it was funny and it was positive. apple’s comeback has been negative, in an old format and old news. looks like apple’s going to do what they are so good at: meteoric rise followed by a heavy crash. lift your game guys.

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funny photo depicting apple’s market share

your man here is no apple zealot (or pc zealot for that matter) but this image is particularly powerful and particularly funny. i don’t know whether to think “wow” or “what a bunch of unoriginal clones”.

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apple’s campaign “i’m a pc” dealt a deathblow

this campaign is nothing short of brilliant.

to be completely honest, i never thought i would see the day that microsoft would respond so effectively to apple’s “i’m a pc” campaign.

hats off to the agency, crispin, porter + bogusky and hats off to microsoft.

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