a good viral video: asics
January 20, 2009 by Jonathan Nguyen · Comments
this video is simply brilliant. reasons why i think it works:
it tells a story
it does so in a very personal way;
it’s not trying to flog a product to me;
the visuals are interesting and appropriate and
it’s not trying to be a viral video.
compare it to another shoe company who gets a massive [...]
