i must say i am really disappointed in the new “i’m a pc” tvc by apple. i think the hubris has set in at one infinte loop. apple you were original once. resorting to vista bashing again? how much do you spend on advertising? how many time did you use the word “beautiful” mr jobs [...]
this campaign is nothing short of brilliant. to be completely honest, i never thought i would see the day that microsoft would respond so effectively to apple’s “i’m a pc” campaign. hats off to the agency, crispin, porter + bogusky and hats off to microsoft.
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I'm a strategy guy at Ogilvy in our APAC regional office in Hong Kong by day, foodie and blogger by night, motorcyclist, diver and traveller always.
