confession: i haven’t used the yellowpages in years. at least the yellow book anyway. everything’s online. why let my fingers do the walking when i can let them do the tap tap tap dancing? well it occurred to me that a pure online strategy for the yellow pages wouldn’t work. what if the electricity was [...]
another great example of good story telling and getting viewers to view a six minute ad. via mumbrella.
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I'm a strategy guy at Ogilvy in our APAC regional office in Hong Kong by day, foodie and blogger by night, motorcyclist, diver and traveller always.
