electricians should advertise in the yellow pages

confession: i haven’t used the yellowpages in years. at least the yellow book anyway. everything’s online. why let my fingers do the walking when i can let them do the tap tap tap dancing?
well it occurred to me that a pure online strategy for the yellow pages wouldn’t work. what if the electricity was out? [...]

johnnie walker… another great ad

another great example of good story telling and getting viewers to view a six minute ad. via mumbrella.

dancing in the street: t-mobile flashmob

another well executed, smart, funny, and creative ad that happened to get viral.
somebody shook up a great big can of awesome sauce and busted it out here!

thanks to my colleague kate for this one.

a good viral video: asics

this video is simply brilliant. reasons why i think it works:

it tells a story
it does so in a very personal way;
it’s not trying to flog a product to me;
the visuals are interesting and appropriate and
it’s not trying to be a viral video.

compare it to another shoe company who gets a massive [...]

ge coal greenwash

how do you make an unsustainable energy source sexy again? advertise of course! does this ad remind anyone of a particular scene in zoolander?
no supermodels were harmed during the making of this commercial.

finally, a funny ad from coca-cola amatil

it’s taken a while but seems like my old employer has come up with a smart commercial. now pay attention, it’s not the first commercial, which is passable but not great. the second commercial when they received complaints for the first one is the funny one. mother is an energy drink marketed by the coca-cola [...]