confession: i haven’t used the yellowpages in years. at least the yellow book anyway. everything’s online. why let my fingers do the walking when i can let them do the tap tap tap dancing?
well it occurred to me that a pure online strategy for the yellow pages wouldn’t work. what if the electricity was out? of course you could always call directory assistance but i don’t know about you but i have voip. no electricity, no modem. no modem, no voip. mobile phone? what if it was flat?
now whoever the creative agency for yellow pages is, you’ve just got freebie for one of your clever tvcs.
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