September 3, 2010

the mini clubman, how virals should be done

here’s another example of how virals should be done.

via: http://nguyenduong.tumblr.com/

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a good viral video: asics

this video is simply brilliant. reasons why i think it works:

  • it tells a story
  • it does so in a very personal way;
  • it’s not trying to flog a product to me;
  • the visuals are interesting and appropriate and
  • it’s not trying to be a viral video.

compare it to another shoe company who gets a massive fail

thanks to @mspecht for tweeting about the blog council post

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