Marketing is harder than mathematics
And the stakes are higher...
Work with me
If you sell soap, you are selling a commoditised product in a mature market. This is a reasonably stable system.But if you've found your way here, you're probably selling a new technology in a category that probably hasn't even been around for less than 10 years, probably less than 10 months. This is complex and I would argue chaotic.So whilst the headline is provocative, the kernel of truth is that anyone offering a panacea is lying and all that is available is a clear picture of trade-offs against known-knowns and known-unknowns.If you can understand that then let's have a coffee.
Mentoring
I work with a couple of really great accelerators and I recommend you try them out. If you're very early stage, you should check out Founder Institute. They'll take you through all the fundamentals of getting up and running.And if you're further along, I work with the Accenture backed, Fintech Innovation Lab (FILAP).
Experiments with marketing and AI
We're doing controlled (mostly) experiments in AI as it applies to marketing workflows. If you want to learn quickly from the stuff that works, subscribe to our YouTube.
If you're a bit of nerd, or prefer to see a catalogue of failures, I am publishing all the failed experiments from my Obisidan vault here:
Get resources
If you saw me speak at an event or we talked at a conference, these are the resources I referred you to.
© Jonathan Nguyen. The last test I passed was a Turing test. Hoc opus numquam perfectum.